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Tech Tip: How to Reduce Your Business Cost of Data

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How quickly could your business be back up and running after a server crash, natural disaster, or other data-erasing catastrophe?

Let’s face it... no one likes to think about what would happen if company data was partially lost or completely wiped out, but it’s a reality that all businesses must deal with.

Loss of company data could result in:

• Loss of customers
• Loss of revenue
• Downtime/loss of productivity
• Going out of business completely!

The Business Cost of Data
There are two main components that determine your business cost of data - recovery point and recovery time.

1) Recovery point, the most recent point of data backup that you can recover to, is typically 24 hours for traditional backup methods like tapes, because tapes are usually rotated at the end of each business day.  So, if you were to suffer a server crash for example, you could only restore data as recent as 1 day ago.  Ultimately, this costs a full-day of work, including lost productivity and numerous other expenses.

2) Recovery time, the amount of time it takes to perform a full recovery, can vary from business to business based on numerous factors.  The recovery time for tape backups is time consuming and labor intensive, often taking more than a day for a complete restore.  How quickly would it take you to be up and running?

Recovery Point Cost + Recovery Time Cost = Your Business Cost of Data

How to Reduce Your Business Cost of Data
The SMART BDR Backup & Disaster Recovery Unit is new backup technology that can drastically reduce your business cost of data.  Its recovery point is mere minutes because it backs up data in 15 minute increments.  The recovery time is minimal and can cut overall time from days to a matter of minutes.  In addition, the SMART BDR can function as a standby server if you were to experience a server failure, maximizing your uptime!

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